☆ Would you look at that—you’re intentionally reading my banner ads! ☆
KitchenAid
When writing headlines for KitchenAid, I have to both consider the specific ask/need of my brand partners and stay true to the brand voice. The following ads are representations of how I use strategic word choice that aligns with the product while utilizing SEO standard practices and copy sourced from their respective message managers.
Whirlpool
For this Whirlpool microwave product launch, I produced the full-funnel copy, which included the Marketing Playbook Assets. The goal of these banner ads was to spotlight the essential need of versatility in a microwave.
Maytag
This is the first product launch I independently worked on with my art director at Whirlpool (WoW Studios). I created copy that aligned with the tough and durable brand house strategy of Maytag while calling out the key product feature in the headlines.
