☆ As a self-proclaimed terminally online person, you may spot some of my work on social media, along with my occasional physical form appearing in said social posts. ☆
Organic social
MAYTAG INSTAGRAM
Impact is my middle name when it come to organic social. With my creative addition to the Maytag official Instagram, their engagement rose a whopping 106% and gained 23,293 followers in 2025 Q1-Q4. Pretty impressive, if I do say so myself…
MAYTAG TIKTOK
In the great year of 2025 Q1-Q4, with my creative insight and overall organic social strategic knowhow, I helped grow the official Maytag TikTok account to gain 16,617 additional followers and a stunning 742% growth in engagement. Gotta love quantitative data that supports the need for Gen Z perspectives on how to excel on younger demographic social platforms.
paid social
MQ Mental Health Research
For Mental Health Awareness Week, I wrote a series of paid Instagram story ads for a non-profit mental health research organization. I wanted to highlight that awareness is only the first step in making change in mental health research, so I collaborated with a designer to visually call viewers to cross the threshold of awareness and enact action through financial support.
